Mufti’s Autumn-Winter ‘24: The Dawn of A New Era
Mufti’s Autumn-Winter '24 marks the beginning of an era for the brand. As we step into this phase, our focus is on blending fashion trends with our core values. Our design philosophy is guided by a nuanced understanding of our patrons’ needs, all while staying true to our inspiration—the ever-changing, ever-evolving, and vibrant spirit of Mumbai. This spirit motivates us to think outside the box and consistently innovate, ensuring that each collection we craft resonates with the evolving tastes and lifestyles of the modern man. Our brand's purpose, raison d'être if you will, is to be an accessible destination for the contemporary Indian man and enable him to express his sense of style, and be noticed for his elegance and creativity. This new era solidifies Mufti as the Home of the Expressive, where modern men can find a unique way to showcase their personality through fashion.
Our target comprises fashion-forward men of all ages who use style as a form of self expression. The Mufti man is always seeking ways to refresh his wardrobe, aligning it with current fashion trends while incorporating pieces that exude timeless charm. At Mufti, we aim to make dressing effortless and convenient by creating pieces that are classic yet expressive. We cater to men who value both style and comfort without having to choose one or the other.
Drawing inspiration from our archives, we introduce a collection tailored for the discerning modern gentleman. This season, our colour palette expands to include winter pastels — dusky pink, calming sage and the shade of the season—versatile lilac. The selection of these colours is carefully curated to offer an elegant appearance that perfectly complements the Indian winter season’s atmosphere and vibe, without restricting it to daywear or evening wear. By incorporating these shades into our designs we ensure that you stay fashionable and in sync with the trends no matter the occasion.
At Mufti, we strongly believe in the importance of quality fabrics —they drive us forward and above all, ensure we prioritise your preferences. Our updated fabric selection provides a variety of options from airy cotton blends to lightweight corduroy, and to our innovative and lightweight Scuba, exclusively available at Mufti. This unique fabric selection is tailored for India's winters offering an alternative to conventional materials. Moreover our lightweight flannels are ideal for layering ensuring comfort throughout the winter season. Our dedication to creating innovative fabrics ensures that every piece does not just look good but also feels amazing on your skin , to deliver unmatched comfort and durability.
To further enrich our collection we introduce an expanded range of prints and colours for our cutting edge Scuba shirts featuring CoolTech properties. These shirts, made from cool-to-touch fabric with a superstretch, bouncy fabric composition that is also water-resistant, redefine both comfort and style. Exclusively available at Mufti, they are lightweight and versatile, perfect for year-round wear. Whether worn under a bomber jacket or a suede puffer, the styling options know no bounds.
This fall, Mufti introduces a line of work attire that blends comfort with effortless elegance helping you beat those Monday blues. Our selection includes shirts crafted from high quality materials, subtle prints perfect for all day wear and smart-casual options ideal for a Friday. With Mufti, you can easily switch from work-mode to leisure while making a statement each day. Our workwear range is designed to keep you looking sharp and feeling at ease no matter how busy your schedule gets.
We have retained our slim fit in the rest of our full-sleeve and half-sleeve collection. Additionally, we have introduced a new relaxed fit exclusively for our Cuban collared shirts. In our bottom-wear collection, we've introduced BOM 069—The Loose Straight Fit, which prioritises comfort without compromising on style. Our new carpenter pants in a loose fit, make them a versatile addition to your casualwear wardrobe.
Explore Mufti’s latest Autumn Winter collection—where modern innovation meets timeless style and fashion has no limits. Our collection reflects our commitment to offering you a fashionable range that always makes an impression wherever you go. Whether you're refreshing your wardrobe or seeking outfits to add flair to your weekend ensemble, Mufti offers a diverse selection of garments for every occasion. At Mufti each day presents an opportunity to showcase your individuality through clothing. Embrace the evolving trends and creativity of the season by making a statement with our Fall Winter collection. Discover our array of options today to discover the pieces that will elevate your wardrobe and mirror your style.
From the birthplace of expression to its inspiration, Mumbai, with love, Mufti, The Home of the Expressive.
