Corporate Social Responsibility Policy



Founded in 1999, Mr. Kamal Khushlani and Poonam Khushlani are the Promoters and Directors of the Company. Credo today owns the leading Indian brand “MUFTI” in the men’s fashion casual garment space.

1.2 CSR in India

CSR in India has traditionally been seen as a philanthropic activity. While business entity have been traditionally engaged in doing CSR activities voluntarily, the new CSR provisions put formal and greater responsibility on companies to set out clear framework and process to ensure strict compliance.The new Companies Act 2013 (hereinafter referred to as ‘the Act’), has introduced the idea of CSR to the forefront through its “Comply‐or‐Explain” mandate. It mandates qualifying companies to constitute a Corporate Social Responsibility Committee to effectively monitor CSR activities of the Company. Further the Companies (Corporate Social Responsibility Policy) Rules, 2014 (hereinafter referred to as “CSR Rules”) lay down the framework and modalities of carrying out CSR activities which are specified in Schedule VII of the Act.


The main objective of the CSR Policy is to lay down guidelines for CREDO BRANDS MARKETING PRIVATE LIMITED (hereinafter referred to as ‘the Company’) to make CSR as one of the key focus areas to adhere to Credo’s Social Responsibility that focuses on making a positive contribution to society through high impact, sustainable programs.

This Policy covers current as well as proposed CSR activities to be undertaken by the Company and examining their alignment with Schedule VII of the Act as amended from time to time. It covers the CSR activities which are being carried out in India only and includes strategy that defines plans for future CSR activities.

The Company proposes to implement its CSR activities in various sectors in accordance with the CSR Act and Rules as stated hereunder:

2.1 Targeted Sectors

i. eradicating hunger, poverty and malnutrition, promoting preventive health care and sanitation and making available safe drinking water;

ii. promoting education, including special education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood

enhancement projects;

iii. promoting gender equality, empowering women, setting up homes and hostels for women and orphans; setting up old age homes, day care centres and such other facilities for senior citizens and measures for reducing inequalities faced by socially and economically backward groups;

iv. ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water;

v. protection of national heritage, art and culture including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts:

vi. measures for the benefit of armed forces veterans, war widows and their dependents;

vii. training to promote rural sports, nationally recognised sports, paralympic sports and Olympic sports;

viii. contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central Government for socio‐economic development and relief and welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women;

ix. contributions or funds provided to technology incubators located within academic institutions which are approved by the Central Government;

x. rural development projects;

Any other area as may be prescribed by Schedule VII as amended from time to time The Company will review the sectors from time to time and make additions/deletions/clarifications to the above sectors.


3.1 Constitution

Pursuant to the provisions of Section 135 of the Act, the Board of Directors shall constitute the Corporate Social Responsibility (CSR) Committee. The Members of CSR shall be appointed by the Board of Directors of the Company which must consist of at least two or more Directors.

The First Members of the CSR Committee shall be

1. Mr. Kamal Khushlani

2. Mrs. Poonam Khushlani

3.2 Powers of the Committee

Following are the Powers of the CSR Committee:

(i) Formulate CSR Policy and recommend the same to the Board of Directors of the Company for approval

(ii) Recommend CSR activities in accordance with Schedule VII of the Act

(iii) Approve to undertake CSR activities in collaboration with Credo’s group company if any, other Companies/firms/NGOs etc. and to separately report the same in accordance with the CSR Rules.

(iv)Recommend the CSR Budget

(v) Spend the allocated CSR amount on the CSR activities once it is approved by the Board of Directors of the Company in accordance with the Act and the CSR Rules

(vi) Create transparent monitoring mechanism for implementation of CSR Initiatives in India

(vii) Submit the Reports to the Board in respect of the CSR activities undertaken by the Company

(viii) Monitor CSR Policy from time to time

(ix) Monitor activities/ agents who are authorized to ensure that the CSR activities of the Company are implemented effectively

(x) Authorize executives of the Company to attend the CSR Committee Meetings

3.3 Frequency of the Meetings of the CSR Committee

The CSR Committee shall meet at least once in a quarter. Members of the CSR Committee can agree upon mutually regarding time and place for the said meetings. Quorum for the meeting shall be two. The Members of the Committee may participate in the meeting either in person or through video conferencing or other audio visual means in accordance with the provisions of the Companies Act, 2013 and rules made there under from time to time. Other Members of the Senior Management may attend the CSR Committee Meetings as may be appropriate, subject to the approval of the CSR Committee. Minutes of the CSR Committee shall be placed before the Board for noting.



The CSR committee shall budget for and execute CSR initiatives in line with the Act.

4.2 CSR capabilities

The Company may build CSR capabilities of their own personnel as well as of their Implementing Agencies

4.3 Failure to spend the CSR Money

In case the Company fails to spend the above targeted amount in that particular financial year, the Committee shall submit a report in writing to the Board of Directors specifying the reasons for not spending the amount which in turn shall be reported by the Board of Directors in their Directors’ Report for that particular Financial Year. Surplus arising out of the CSR initiatives shall not form part of the business profits of the Company.


In line with Schedule VII of the Act and the CSR Rules, the Company shall undertake CSR activities included in its Annual CSR Plan, as recommended by the CSR Committee at the beginning of each year. The Committee is authorized to approve any modification to the existing Annual CSR Plan or to propose any new program during the financial year under review.

5.1 Collaboration

The Company may collaborate with other Credo Affiliates or its subsidiaries or any other Company as may be approved by CSR Committee to implement CSR activities and the same shall form a part of the Annual CSR Plan. The Company may form trusts on its own to carry out CSR activities in accordance with the CSR Rules to administer its CSR activities. The Company may also collaborate its CSR activities with other Credo Affiliates or its subsidiaries or any other Company as may be eligible and approved by the CSR Committee and the Board of Directors and towards this effort, the Company may jointly along with other Credo Affiliates or its subsidiaries or any other Company form Trusts to administer the CSR activities.

5.2 Reports

The CSR Committee shall tender reports to the Board in the frequency and details as specified under the Act and Rule framed thereunder.


As per the CSR Rules, the contents of the CSR Policy shall be included in the Directors’ Report and the same shall be displayed on the Company’s website, if any.


The Committee shall annually review its CSR Policy from time to time and make suitable changes as may be required and submit the same for the approval of the Board.

Our Story

More than a quarter of a century ago, MUFTI set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied. Many years later, it’s still all about jeans, but we’ve added a few more people to our team along the way, along with the MUFTI online shopping store. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range from cool t-shirts, trendy shirts, chinos, athleisure, casual classics.


Credo Brands Marketing Pvt. Ltd.
Plot No. B-8, MIDC Central Road, Marol, Andheri East, Mumbai 400093. Landmark – Next to MIDC Police Station
Toll Free: 1800 266 8384
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About Us

Mufti was launched in 1998 with one driving ambition - to provide Indian men with an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Mr Kamal Khushlani, our founder, mastered the art of manufacturing shirts in fabrics, colours and fit that sat at the intersection of international fashion and the Indian spirit. His vision was simple - build the first global fashion brand that is proudly Indian. Today, the Mufti portfolio includes everything from T-shirts and joggers to shorts and pants to sweaters and blazers. Mufti’s bold and expressive style strives to provide our patrons with creative suave while being contemporary at heart.

Mufti has been synonymous with the world of denim jeans from the very beginning. With our patrons comfort in mind, Mufti introduced the world to stretch jeans for men which was an instant hit and have now been adopted by brands across the globe. We firmly believe that jeans for men are not just a piece of clothing but a way of life. Whether you like them as skinny jeans or a more traditional cut in super slim fit jeans or a modern jean joggers, Mufti has an exhaustive range in the most comfortable fabrics, textures and colour. Our flagship denim jeans range, Denim de Luxe, has been thoroughly vetted by our patrons over the decades and endured every test of time.

Mufti was born out of the need to provide alternative clothing which should not conform to the conventional fashion norms and our casual shirts collection was at the heart of this movement from the very start. Available as half sleeves shirts and full sleeves shirts, in a wide range of fit, fabric and print, there is something for every person, for every weather and for every mood. Choose from a variety of men’s casual shirts printed in a pattern that matches your vibe - printed floral shirts, checks casual shirt, a more formal striped shirt or one of the many more unique pieces you will not find anywhere else. Mufti casual shirts for men are lightweight and come in perfect fabrics ranging from the relaxed casual cambric to the authentic casual in a lightweight slub-textured cotton to the urban casual poplin or a cool linen fabric. Mufti casual shirts not only feel comfortable because of the fit but also because it fits you for who you are.

Is there a more obvious wardrobe staple for men the world over than the humble t-shirt? Second only to a furry, pawed pet dog, it is the modern man’s best friend for any day in his life. Take your pick from floral print t-shirts for men to graphic printed men’s t-shirts and everything in between.

Mufti t-shirts for men feature both - short sleeve t-shirts and long sleeve t-shirts in flattering colours, cool prints and interesting details such as zipper tabs, tech tapes and badges. Varied patterns of stripes, checks and floral, trending graphics and textural motifs and are rendered in new-age revivals that will help you stand out from the crowd – at work and on the street. If you find yourself limited by urban life, venture into a more adventurous look with Mufti Authentic T-Shirt Collection with camouflage tees or a military badged t-shirt complete with taping details that go best with cargo pants. A trendy men’s t-shirt complements every other piece of men’s clothing in your wardrobe – shirts, jackets, denims, joggers, chinos or shorts.

No outfit can be complete without the perfect pair of shoes for men to complement their outfit. Mufti footwear range is carefully curated to give our patrons the footwear they need to make their ensemble come to life. Take your pick from an array of choices of sneakers for men. Crafted from PU Leather and fly knits, Mufti shoes come complete with a comfortable mesh lining and EVA soles that will breathe a new life into your footwear. Whether you prefer the easy-to-wear slip on shoes or would rather lace up with athleisure shoes, whether you want to match the boldness of your ensemble in a bright colour or stay subtle with beige, there is something for everyone.

Mufti is on a mission to bring out the best in you. The online shopping experience on Mufti makes it super easy to find the best of men’s shirts online for every day of the week or to simply indulge in your fashion needs of the season.

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