Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.
Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Soon all Bollywood stars were seen sporting Mufti.
The millennium saw the launch of stretch jeans by Mufti, a unique product with a perfect fit, which was later adopted by the world.
The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’.
Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers.
Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirts, shorts, joggers, outerwear, blazers and some accessories also.
“Mufti” – its origin
Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform.
Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”
With the growth of the brand and market over the years, the tagline was reinvented; “Mufti – alternative clothing.”
Marketed and distributed by Credo Brands Marketing Pvt. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company.
With an experience of over 20 years, Mr. Khushlani built the company from the ground up. His vision and aim for the company has always been to build the first global fashion brand with Indian roots.
Currently, the brand is available in approximately 110 LFSs (large format stores), 1400 MBOs (multi-brand outlets) and 250 EBOs (exclusive brand outlets) pan India.