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OUR JOURNEY

THE LITTLE GUYS WHO COULD

The 90s were a period where India was going through a transition in fashion and we saw an opportunity to create a casualwear brand. It all began with a small personal loan and a bike. For the 1st few years, Kamal Khushlani’s dining table was the design studio and the warehouse was under the dining table!

We were always clear that if we made the kind of clothes that everyone else made, no apparel store would stock us. After all, we weren’t from the big business houses. So why would they. We could only get in if we made the ‘different’. If we were distinctive from the rest.

And boy, were we distinctive! We were the folks who introduced cutting edge fashion for men in India. We took fabric from women’s, inspiration from the 60’s and made clothes for men. We made short shirts way before untucking became cool. We used colors that pushed the edge but were not frivolous. We did the bold by introducing club wear and street wear which were hitherto unknown. We were one of the first to make an entire range of jeans in stretch (for men), that was later adopted by the world. We were the first ones to introduce turn-up sleeves. We made joggers from denim. We continuously put out new designs and did not repeat any. We were unknown mavericks from Chandivali in Mumbai who had the chutzpah to take on the big boys. Soon we became the edgy casualwear brand picked up by celebrity stylists. And in a short while, celebrities started sporting our lines.

Over the last few years, we have grown in size and so has our tribe. But our spirit has not changed. We never play in the safe zone. We will never stop being bold. We will always be optimistic and vibrant. We will always strive for the ‘David’ mindset. We will always strive to make our inspirational canvas richer through experiences of culture, travel, people and places.

This is who we are and will always be.

  • brand history

    Brand History

    Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.

    Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Soon all Bollywood stars were seen sporting Mufti.

    The millennium saw the launch of stretch jeans by Mufti, a unique product with a perfect fit, which was later adopted by the world.

  • brand philosophy

    Brand Philosophy

    The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’.

  • fashion offerings

    Fashion Offerings

    Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers.

    Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirts, shorts, joggers, outerwear, blazers and some accessories also.

  • origin

    “Mufti” – its origin

    Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform.

    Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”

    With the growth of the brand and market over the years, the tagline was reinvented; “Mufti – alternative clothing.”

  • the company

    The Company

    Marketed and distributed by Credo Brands Marketing Pvt. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company.

    With an experience of over 20 years, Mr. Khushlani built the company from the ground up. His vision and aim for the company has always been to build the first global fashion brand with Indian roots.

  • brand presence

    Brand Presence

    Currently, the brand is available in 90 LFS (Large Format Stores), 1200 MBO (Multi Brand Outlets) and 300 EBO (Exclusive Brand Outlets) pan India.

Our Story

More than a quarter of a century ago, MUFTI set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied. Many years later, it’s still all about jeans, but we’ve added a few more people to our team along the way, along with the MUFTI online shopping store. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range from cool t-shirts, trendy shirts, chinos, athleisure, casual classics.

Contact

Credo Brands Marketing Pvt. Ltd.
Plot No. B-8, MIDC Central Road, Marol, Andheri East, Mumbai 400093. Landmark – Next to MIDC Police Station
022-6141-7200   Toll Free: 1800 266 8384
(Monday - Saturday | 11AM - 6PM)
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About Us

Mufti was launched in 1998 with one driving ambition - to provide Indian men with an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Mr Kamal Khushlani, our founder, mastered the art of manufacturing shirts in fabrics, colours and fit that sat at the intersection of international fashion and the Indian spirit. His vision was simple - build the first global fashion brand that is proudly Indian. Today, the Mufti portfolio includes everything from T-shirts and joggers to shorts and pants to sweaters and blazers. Mufti’s bold and expressive style strives to provide our patrons with creative suave while being contemporary at heart.

Mufti has been synonymous with the world of denim jeans from the very beginning. With our patrons comfort in mind, Mufti introduced the world to stretch jeans for men which was an instant hit and have now been adopted by brands across the globe. We firmly believe that jeans for men are not just a piece of clothing but a way of life. Whether you like them as skinny jeans or a more traditional cut in super slim fit jeans or a modern jean joggers, Mufti has an exhaustive range in the most comfortable fabrics, textures and colour. Our flagship denim jeans range, Denim de Luxe, has been thoroughly vetted by our patrons over the decades and endured every test of time.

Mufti was born out of the need to provide alternative clothing which should not conform to the conventional fashion norms and our casual shirts collection was at the heart of this movement from the very start. Available as half sleeves shirts and full sleeves shirts, in a wide range of fit, fabric and print, there is something for every person, for every weather and for every mood. Choose from a variety of men’s casual shirts printed in a pattern that matches your vibe - printed floral shirts, checks casual shirt, a more formal striped shirt or one of the many more unique pieces you will not find anywhere else. Mufti casual shirts for men are lightweight and come in perfect fabrics ranging from the relaxed casual cambric to the authentic casual in a lightweight slub-textured cotton to the urban casual poplin or a cool linen fabric. Mufti casual shirts not only feel comfortable because of the fit but also because it fits you for who you are.

Is there a more obvious wardrobe staple for men the world over than the humble t-shirt? Second only to a furry, pawed pet dog, it is the modern man’s best friend for any day in his life. Take your pick from floral print t-shirts for men to graphic printed men’s t-shirts and everything in between.

Mufti t-shirts for men feature both - short sleeve t-shirts and long sleeve t-shirts in flattering colours, cool prints and interesting details such as zipper tabs, tech tapes and badges. Varied patterns of stripes, checks and floral, trending graphics and textural motifs and are rendered in new-age revivals that will help you stand out from the crowd – at work and on the street. If you find yourself limited by urban life, venture into a more adventurous look with Mufti Authentic T-Shirt Collection with camouflage tees or a military badged t-shirt complete with taping details that go best with cargo pants. A trendy men’s t-shirt complements every other piece of men’s clothing in your wardrobe – shirts, jackets, denims, joggers, chinos or shorts.

No outfit can be complete without the perfect pair of shoes for men to complement their outfit. Mufti footwear range is carefully curated to give our patrons the footwear they need to make their ensemble come to life. Take your pick from an array of choices of sneakers for men. Crafted from PU Leather and fly knits, Mufti shoes come complete with a comfortable mesh lining and EVA soles that will breathe a new life into your footwear. Whether you prefer the easy-to-wear slip on shoes or would rather lace up with athleisure shoes, whether you want to match the boldness of your ensemble in a bright colour or stay subtle with beige, there is something for everyone.

Mufti is on a mission to bring out the best in you. The online shopping experience on Mufti makes it super easy to find the best of men’s shirts online for every day of the week or to simply indulge in your fashion needs of the season.

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